Apple (AAPL) stock has moved slightly over the past week, showing a small decline but maintaining gains from the previous month. With no major events steering the market, investors are now focused on recent performance trends.
See our latest analysis for Apple.
Apple’s latest share price has settled at $267.46 after a modest pullback this week, though the stock still boasts impressive momentum. Its 1-month share price return of 6.0% follows a strong 16.0% jump over the past quarter, and its 1-year total shareholder return of 17.8% highlights consistent long-term gains. Despite market noise, investors seem to be weighing Apple’s growth optimism against a changing risk backdrop.
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With Apple’s rally fueled by strong returns and steady growth, the big question for investors remains: does today’s price reflect all the company’s gains, or is there still room for upside if growth continues?
Apple’s recent closing price of $267.46 sits just below its narrative fair value of $281.07, capturing analyst consensus optimism around multi-year growth. This setup places the spotlight on product innovation and the expanding services ecosystem as drivers behind current valuation.
Introduction and integration of AI-powered features (Apple Intelligence) across devices and platforms, leveraging proprietary silicon, is expected to drive a new upgrade cycle and enhance device differentiation. This supports higher average selling prices, sustained product revenue growth, and cost efficiencies that improve gross margins and earnings.
Want the inside story powering this bold price target? Discover which blockbuster assumptions about Apple’s hardware upgrades and future earnings could make or break its valuation. Hungry for the forecast? The answers might surprise even the market’s savviest bulls. Unpack the full narrative for the financial details shaping this fair value call.
Result: Fair Value of $281.07 (UNDERVALUED)
Have a read of the narrative in full and understand what’s behind the forecasts.
However, ongoing regulatory challenges and unpredictable supply chain costs could disrupt Apple’s growth trajectory. These factors may also test investors’ optimism in the coming quarters.
Find out about the key risks to this Apple narrative.
While analyst narratives suggest Apple is undervalued, our price-to-earnings comparison paints a different picture. Apple’s P/E ratio of 35.3x stands higher than both its global tech peers at 22.0x and even the broader industry average of 33.6x. The fair ratio, at 43.9x, suggests there is still room to run, but the gap signals elevated valuation risk. Could investors be paying too much for growth that is already reflected in the price?
See what the numbers say about this price — find out in our valuation breakdown.
If you want to dive deeper or approach Apple’s story from your own angle, you can craft a data-driven narrative in just a few minutes. Do it your way.
A great starting point for your Apple research is our analysis highlighting 2 key rewards and 2 important warning signs that could impact your investment decision.
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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.
Companies discussed in this article include AAPL.
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