Stablecoin issuer Tether is deepening its exposure to gold with a $150 million investment in Gold.com, Inc. (NYSE: GOLD), according to an announcement on Thursday.
Tether has agreed to initially purchase approximately $125 million worth of GOLD common shares and an additional $25 million upon regulatory approval, the firm said. The stablecoin issuer will be allowed to nominate a Gold.com board member.
“The Investment establishes a strategic partnership designed to bridge physical precious metals and digital finance,” the announcement reads. “By combining Gold.com’s end-to-end gold infrastructure with Tether’s global stablecoin platform, the parties aim to create a vertically integrated gold ecosystem.”
Tether is the world’s largest stablecoin issuer, with over $185 billion USDT in circulation. While USDT is fully backed primarily using cash or cash equivalents, like U.S. Treasuries, Tether is also a major investor in “hard money” assets like bitcoin and gold.
Amid the recent gold rally, Tether disclosed it holds close to 140 tons of gold, worth over $23.3 billion at the time of announcement in January. It also issues Tether Gold, which accounts for over 50% share of the gold stablecoin market, and is tethered to the price of gold.
Tether said Gold.com will enhance the credibility and distribution of XAU₮ and add to Gold.com’s retail and digital offerings, like gold leasing solutions.
“Tether’s investment in Gold.com validates our strategy to be the vertically integrated leader in physical bullion and to offer the industry’s most comprehensive precious metals platform,” Gold.com CEO Greg Roberts said. “The investment builds upon Gold.com’s 60+ year legacy and expands our reach beyond traditional bullion into digital gold and stablecoins.”
Founded in 1965, Gold.com offers a direct-to-consumer marketplace and a suite of products, including JMBullion.com, Stack’s Bowers Galleries, GovMint.com, Monex Precious Metals, according to the announcement.
Last week, Tether said it saw $10 billion in net profit in 2025 and holds excess reserves of over $6.3 billion. The firm has a diverse cast of investments and internally funded projects, ranging from bitcoin mining, decentralized communications, and artificial intelligence, among other sectors.
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