‘65% of millennials prefer digital gold…’: From ETFs to mutual funds, what are the various ways to invest in the yellow metal?

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The Indian affinity for gold shows no signs of abating. While traditional jewellery still holds emotional and cultural value, modern investors are exploring smarter, tax-efficient formats. “Indian households (especially women) own an estimated 24,000 tonnes of gold jewellery, exceeding the combined official reserves of the U.S., Germany, Italy, France, and Russia. This stockpile equals nearly 40% of the country’s GDP, showing how deeply gold is embedded in culture and wealth,” said Jayatu Sen Chaudhury, professor-finance & analytics, Great Lakes Institute of Management.