Why Should You Invest In Real Estate In 2024?

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By Philippe Schulligen, Co-Founder at Boost Capital Group.

As we delve into strategies for building wealth in 2024, it’s crucial to focus on multifamily real estate. Investors often voice concerns about the economy’s health, questioning whether it’s the right time to invest. Let’s address these concerns by examining three key factors that make multifamily real estate a solid investment.

As someone who’s helped everyday people invest in over 4,000 apartment units, I’ve seen firsthand the power of multifamily real estate to build wealth and passive income. My passion for this asset class stems from its unique ability to provide both stability and significant returns, even in uncertain economic times – making it an investment strategy worth considering as we cruise 2024.

1. Housing As A Basic Need

Multifamily housing, a fundamental human necessity, remains resilient even during economic downturns. While other real estate sectors may suffer, multifamily properties consistently perform well, providing stable returns. The Urban Land Institute’s Emerging Trends in Real Estate report often cites multifamily housing as a favored investment sector, particularly during uncertain economic times. Compared to office, retail and hospitality, the demand for shelter is perpetual, ensuring a steady stream of tenants and income, regardless of broader economic conditions.

2. Chronic Housing Shortage

The U.S. has faced a significant housing shortage for years. According to the non-profit Up For Growth, since 2012, the deficit has grown from 1.65 million to about 4 million housing units by 2021. This persistent shortage drives demand for rental properties, particularly multifamily units, making them a lucrative investment. As the gap between housing supply and demand widens, the value of multifamily real estate continues to rise.


3. Affordability Gap

Current economic conditions have created a substantial affordability gap between renting and owning a home. Rising interest rates have made homeownership increasingly expensive, pushing more people towards renting. According to Freddie Mac and the National Association of Realtors, the costs of owning a home are 73% higher than the cost of renting. As owning a home becomes less affordable, the demand for rental properties, especially multifamily units, increases, enhancing their investment appeal.

The Pursuit of Prime Investment Opportunities

Investing in multifamily real estate demands careful underwriting and a strategic approach. Even in an environment of high interest rates, it is possible to uncover lucrative deals through thorough analysis and sophisticated modeling. This meticulous process allows investors to identify opportunities that align with their specific investment criteria and achieve returns that often surpass those of traditional investment avenues.

Particularly attractive are commercial multifamily properties that offer a value-add business plan. These properties provide investors with the chance to enhance the value of their investment through targeted improvements and operational efficiencies. By focusing on properties with significant upside potential, investors can realize substantial gains even in challenging market conditions.

The value-add strategy not only boosts the property’s income-generating capabilities but also positions it for long-term appreciation. This dual benefit makes multifamily real estate an appealing option for investors seeking both immediate cash flow and future capital growth. In contrast to more conventional investments, which may offer limited returns and higher volatility, multifamily properties with a value-add component present a balanced and potentially more rewarding investment profile.

Timing The Market: Why Now Is The Right Time To Invest

Investors frequently worry about market timing, often feeling that “it’s not the right time to invest.” However, we are currently at a market bottom, with cap rates increasing and asset values decreasing. This period presents an ideal opportunity to invest in multifamily real estate. As interest rates stabilize and potentially decrease, property values are poised to rise, providing substantial returns on investment.

Potential Challenges

Investing in multifamily properties offers numerous benefits, but it also comes with its own set of challenges that potential investors should be prepared to face. One significant challenge is the high barrier to entry due to the substantial capital required for acquisition and development. Multifamily properties often demand a larger initial investment compared to single-family homes, which can be a deterrent for new investors. To overcome this, investors can explore financing options such as partnerships, syndications, or leveraging commercial loans. Building a strong network of financial advisors and real estate professionals can also provide valuable guidance and resources to navigate these financial hurdles.

Another challenge is the complexity of property management. Managing a multifamily property involves handling multiple tenants, maintaining the property, and ensuring compliance with local regulations. This can be time-consuming and requires a robust management strategy. Investors should consider hiring a professional property management company to handle day-to-day operations, which can help mitigate the risks associated with tenant turnover, maintenance issues, and legal compliance. Additionally, conducting thorough due diligence before purchasing a property, such as inspecting the building’s condition and reviewing its financial performance, can help identify potential problems early on.

Market volatility and economic downturns pose another challenge for multifamily investors. Economic factors such as unemployment rates, interest rates, and housing demand can significantly impact rental income and property values. To mitigate these risks, investors should diversify their portfolio across different markets and property types. Staying informed about market trends and economic indicators can also help investors make more informed decisions. Moreover, having a contingency plan, such as maintaining a reserve fund for unexpected expenses or vacancies, can provide a financial cushion during tough times. By being proactive and prepared, investors can better navigate the challenges of multifamily property investment and achieve long-term success.


Multifamily real estate offers a compelling investment opportunity in 2024, driven by the fundamental need for housing, a chronic shortage of supply and a growing affordability gap. By focusing on value-add opportunities and employing meticulous underwriting, investors can uncover lucrative deals even in an environment of high interest rates.

As the market stabilizes and interest rates potentially decrease, the value of multifamily properties is poised to rise, providing substantial returns. In my opinion, now is the ideal time to invest in multifamily real estate, leveraging its resilience and potential for both immediate cash flow and long-term appreciation. Seize this opportunity to build a robust investment portfolio.

The information provided here is not investment, tax, or financial advice. You should consult with a licensed professional for advice concerning your specific situation.

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