Gold’s spot price — or its current trading value — today as of 9:00 a.m. ET is $4,192.89 per ounce, according to CNBC’s Gold/ US Dollar Spot Price. That’s lower than Thursday’s price, when it traded at $4,246.29 per ounce at the same time. Gold is a safe-haven asset that investors gravitate toward when economic and political turmoil erupts, sending waves through the markets. That’s because it’s a reliable store of value, a hedge against inflation and can perform well during market downswings. While there are some drawbacks compared to traditional investments — such as its inability to earn dividends — there are several ways to add gold to your portfolio.Talk to usAre you living paycheck to paycheck, or do you have a financial success you’re comfortable sharing with a reporter? Please fill out this quick form.How to invest in gold Open a gold IRA Opening a gold IRA removes the pressure of investing in physical gold. You can diversify your portfolio with precious metals through these gold IRAsOffers in this section are from affiliate partners and selected based on a combination of engagement, product relevance, compensation, and consistent availability.Initial Purchase RequirementsMinimum initial purchase requirement of $10,000Account MinimumsMinimum account balance of $25,000Account set-up fee of $50. Storage fees of $100 or $15, depending on storage type. Annual account administration fee of $125. Terms apply.Gold IRAs allow you to buy gold from an IRS-approved refinery and a custodian company you choose handles storing it securely. While you will have to pay some fees for account setup and ongoing management, you’ll get tax benefits like you would in any other IRA account. Many of the top gold IRA plans have low, transparent fees and even offer buyback programs when you’re ready to sell your gold for cash. Birch Gold Group has affordable management, setup and storage fees. It can also waive these fees for the first year if your account is over $50,000 in value. Birch Gold GroupInitial Purchase RequirementsMinimum initial purchase requirement of $10,000Account MinimumsMinimum account balance of $10,000FeesAccount Set Up Fee: $50Storage/Insurance: $100Management Fees: $125Terms apply.ProsOn new accounts of more than $50,000, Birch Gold will pay first year’s fees.A+ Better Business Bureau ratingAAA Business Consumer Alliance ratingEasy to locate feesOffers account transfers from a Traditional IRA, Roth IRA, eligible 401(k) and moreConsFlat fees aren’t as friendly to smaller investorsAsset transfers can take up to three weeks to completeGoldco offers a buyback guarantee stating you’ll get the best possible rate with no additional fees when you’re ready to sell.GoldcoInitial Purchase RequirementsMinimum initial purchase requirement of $10,000Account MinimumsMinimum account balance of $25,000FeesAccount set-up fee of $50. Storage fees of $100 or $15, depending on storage type. Annual account administration fee of $125.Terms apply.ProsHighest buy-back price guaranteeCharges flat rates for storage fees and maintenanceRated A+ by the Better Business Bureau and Triple A by the Business Consumer AllianceConsOnly offers gold and silverSmall orders may not be cost-effective due to feesBuy physical gold Buying gold bullion — or bars or ingots that are of high purity — is a popular way to get in on the action. You can get them from a variety of gold dealers, including online stores APMEX and JM Bullion. However, you can also source them from some retailers that you shop at every day, including Costco and Walmart. Buying gold coins is another common way to invest, as they can feature unique and historic designs that provide added value. Many companies sell gold coins, including APMEX and JM Bullion, which offer a wide variety of precious metals and affordable — and sometimes free — shipping.APMEX Precious Metals Information about APMEX Precious Metals has been collected independently by Select and has not been reviewed or provided by the issuer of the card prior to publication.FeaturesAPMEX is a longstanding gold dealer, selling precious metals online since 2000. It offers gold, silver and platinum in both bullion and coins. The brand offers plenty of educational resources on its website to help you make informed purchases. And, when its time to sell, APMEX also buys gold, silver and platinum from consumers. ShippingDomestic orders of $199 or greater receive free shipping.ProsAlso buys gold and other precious metals from consumers Support can be reached by phone or via online chatAlso offers Gold IRAsConsPrices vary by payment method Cancelled orders may be charged the greater of $50 or 5% of the order totalJM Bullion Precious Metals Information about JM Bullion Precious Metals has been collected independently by Select and has not been reviewed or provided by the issuer of the card prior to publication.FeaturesJM Bullion has been selling precious metals online since 2011, and sells gold, platinum and silver bullion and coins. In addition to selling precious metal products, the brand also buys gold from consumers and offers a gold IRA. For assistance, the brand’s Texas-based customer service team is available from 8 a.m. to 6 p.m. CST Monday through Friday. ShippingDomestic orders of $499 or greater receive free shipping. Shipping on orders under $499 cost $9.95.ProsOffers a gold IRA option Buys scrap precious metal ($1,000 minimum)ConsCosts vary by payment type Higher free shipping limit than competitorsBefore you buy, you should plan how you’ll keep your investment safe and secure, since you’ll need to store it yourself. Invest in gold through an ETFAnother easy way to invest in gold is to buy it the same way you’d buy shares of any other investment. Gold exchange-traded funds (ETFs) track the price of gold. Some gold ETFs directly invest in bullion kept in vaults, while others invest in shares of mining companies that tend to follow the price of gold while also being swayed by the companies’ management decisions, efficiency and financials. You can buy these ETFs in most investing platforms, including our favorite accounts like Schwab and Fidelity. CNBC Select previously named Fidelity as a top pick for its various options with no commission fees.Fidelity InvestmentsMinimum deposit and balanceMinimum deposit and balance requirements may vary depending on the investment vehicle selected. No minimum to open a Fidelity Go® account, but minimum $10 balance for robo-advisor to start investing.FeesFees may vary depending on the investment vehicle selected. Zero commission fees for stock, ETF, options trades and some mutual funds; zero transaction fees for over 3,400 mutual funds; $0.65 per options contract. Fidelity Go® has no advisory fees for balances under $25,000 (0.35% per year for balances of $25,000 and over, which includes access to unlimited 30-minute coaching calls with a Fidelity advisor and tax-loss harvesting on taxable accounts).BonusNone currently. Check Fidelity’s promotions page for the latest offers here.Investment vehiclesRobo-advisor: Fidelity Go® IRA: Traditional, Roth and Rollover IRAs Brokerage and trading: Fidelity Investments Trading Other: Fidelity Investments 529 College Savings; Fidelity HSA®Investment optionsStocks, bonds, ETFs, mutual funds, CDs, options and fractional sharesEducational resourcesExtensive tools and industry-leading, in-depth research from 20-plus independent providersTerms apply.ProsNo commission fees for stock, ETF, options tradesNo transaction fees for over 3,400 mutual fundsFidelity Go® portfolios use Fidelity Flex® mutual funds with zero expense ratiosHuman advisors manage day-to-day Fidelity Go® portfolio decisionsUnlimited 30-minute coaching calls with a Fidelity advisor for accounts of $25,000 and over (at no extra cost)Tax-loss harvesting available on taxable Fidelity Go® accounts with $25,000 or moreAbundant educational tools and resources with research from 20-plus independent providers24/7 customer serviceOver 100 brick-and-mortar branches across the U.S. for face-to-face supportConsFidelity Go® has a 0.35% advisory fee per year for balances of $25,000 and overFidelity Go® invests only in Fidelity Flex® mutual funds (no third-party ETFs or individual securities available)No socially responsible or ESG portfolio option through Fidelity Go®Some of Fidelity’s mutual funds require reaching specific thresholdsReports of platform outages during heavy trading daysSchwab is a standout because, unlike other investing apps, it has a $0 minimum deposit for active investing, making it widely accessible. Charles SchwabMinimum deposit and balanceMinimum deposit and balance requirements may vary depending on the investment vehicle selected. No account minimum for active investing through Schwab One® Brokerage Account. Automated investing through Schwab Intelligent Portfolios® requires a $5,000 minimum depositFeesFees may vary depending on the investment vehicle selected. Schwab One® Brokerage Account has no account fees, $0 commission fees for stock and ETF trades, $0 transaction fees for over 4,000 mutual funds and a $0.65 fee per options contractBonusInvestment vehiclesRobo-advisor: Schwab Intelligent Portfolios® and Schwab Intelligent Portfolios Premium™ IRA: Charles Schwab Traditional, Roth, Rollover, Inherited and Custodial IRAs; plus, a Personal Choice Retirement Account® (PCRA) Brokerage and trading: Schwab One® Brokerage Account, Brokerage Account + Specialized Platforms and Support for Trading, Schwab Global Account™, Schwab Organization Account and Schwab Trading Powered by Ameritrade™Investment optionsStocks, bonds, mutual funds, CDs and ETFsEducational resourcesExtensive retirement planning toolsTerms apply.Pros$0 minimum deposit for active investingNo commission fees for stock and ETF trades and no transaction fees for over 4,000 mutual fundsOffers extensive retirement planning toolsUsers can get on-demand advice from a professional advisor/Schwab expertRobo-advisor Schwab Intelligent Portfolios® available as a no-fee automated service option (with Premium version available for a fee)Award-winning thinkorswim® trading platforms and all their cutting-edge tools are now available at Schwab.24/7 customer support access by phone or chatCharles Schwab offers over 300 brick-and-mortar branches across the U.S. for in-person supportConsSpecific transactions may require commission feeRobo-advisor Schwab Intelligent Portfolios Premium charges a one-time planning fee of $300, then a $30 per month advisory fee. For that price, you get unlimited 1:1 guidance from a CFP, interactive planning tools, plus a personalized roadmap for reaching your goalsGold investing FAQsHow should you invest in gold as a beginner?You can get started investing in gold in a few different ways, but it will largely depend on how much you’re looking to invest. Those starting out with smaller investment limits might consider coins or small bullions, while those with higher balances to transfer might consider using a gold IRA.What are the pros of investing in gold? Investing in gold can diversify your portfolio, as it’s seen as a safe-haven investment during times of uncertainty or turmoil and as an inflation hedge. What are the cons of investing in gold?Gold can be difficult to store at home, as you’ll need some way to protect your purchase. Additionally, it can take a few extra steps to liquidate when you do decide to convert it back to cash, compared to other types of investments like stocks or bonds.Subscribe to the CNBC Select Newsletter!Money matters — so make the most of it. Get expert tips, strategies, news and everything else you need to maximize your money, right to your inbox. Sign up here.Why trust CNBC Select?At CNBC Select, our mission is to provide readers with high-quality service journalism and comprehensive consumer advice so they can make informed financial decisions. Every article is based on rigorous reporting by our team of expert writers and editors with extensive knowledge of financial products. While CNBC Select earns a commission from affiliate partners on many offers and links, we create all our content without input from our commercial team or any outside third parties, and we pride ourselves on our journalistic standards and ethics.Catch up on CNBC Select’s in-depth coverage of credit cards, banking and money, and follow us on TikTok, Facebook, Instagram and X to stay up to date.Editorial Note: Opinions, analyses, reviews or recommendations expressed in this article are those of the Select editorial staff’s alone, and have not been reviewed, approved or otherwise endorsed by any third party.
